Meet the founders
Michael & Esther Haddon
Michael and Esther are a married duo united by their passion for innovation and problem-solving. Michael’s extensive background includes building mission-critical infrastructure for Dutch logistics powerhouses, ensuring smooth operations that span Europe’s supply chains. He also collaborated on cutting-edge artificial intelligence and big data initiatives for Audi and major Dutch enterprises, transforming complex challenges into intelligent, high-impact solutions.
Esther brings a wealth of experience partnering with Parisian and Dutch startups, guiding them in shaping their visions and boosting their brand visibility. Through her strategic approach to design and user engagement, she has helped businesses achieve impressive conversion rates on their websites and nurture long-lasting customer loyalty through their apps. Together, Michael and Esther channel their technical expertise to empower companies of all sizes to thrive in an ever-evolving digital landscape.